International Marketing Essay Example for Free

International Marketing Essay International marketing variables would vary from region to region or say from country to country, although the concept of marketing globally could be the same for achieving the company’s goals and objectives. There would be a very thin line of varying concerns and reported differences in between the costs of all inputs and resources, prices, advertising cost and mediums used and last but not the least the distribution factor to deliver the products in all corners of its country of operation. But through proper consultancy for businesses and its operation in different countries can enable companies to adapt, properly manage, and intelligent coordination plan in newly tapped marked where all the operations and functions are unfamiliar to the new ones. Companies choose to discover international markets for a variety of reasons. In some case in point, companies start exploring international markets in reaction to spontaneous information and instructions or say demands from end-consumers in those respective markets. While, many businesses also start their operations in other countries in order to ascertain a the market share in those countries thus to overcome the overhead costs at home, diversify their corporate holdings, take advantage of domestic or international political or economic changes, or tap into new or growing markets. (Eight Tech, 2009) Businesses strategically planning to expand their portfolio operations used to adopt certain various ways depending upon certain form of strategies. These strategies include exporting certain goods or raw materials from the host country and making retailing outlets in different countries worldwide. These forms of strategies are numerous starting from formal joint venture agreements to establishing their own branded subsidiaries in the prospective country (ies). These two extreme forms of strategies could also include provision of licensing and patenting agreements with formal rights holding, etc. to companies / businesses already in operation in countries abroad, franchising; contract manufacturing; and establishing subsidiaries in foreign countries are also considered on a large scale. Each method has its own distinct advantages and disadvantages. (Eight Tech, 2009) The two countries that I have chosen to consider for operations of my company are Pakistan and India. Bothe the countries are located in the south of Asia and both have needs of similar kinds. Thus it will be easy to compare the two with similar environment and similar consumer needs and patterns. There are numerous factors that affect directly and indirectly on the planning, designing, implementation and execution of marketing campaigns. At first these campaigns before execution need to be properly executed via going through the processes of market research on both primary and secondary basis with defined level of monitory evaluation in order to prepare an international marketing strategy. Analyzing any international market we need to properly judge the variables of the respective market such as political environment; economic environment; social and cultural environment; demographic and physical environment; technological environment and legal environment. Below in the paper we will be discussing these factors in detail and how they affect the international market of India, which is our chosen country for exploring new markets. (Eight Tech, 2009) India: India has transformed itself from a third world country to a major powerhouse which has now become a major attraction for foreign investment. This statement can be backed by the fact that India is the second most popular country for the foreign direct investment after China. It is currently the fourth largest economy of the world. Despite of the terrorism threat India is striving hard and has become one of the most important innovators of the technology that will be required in the next part of the global economy. (Kamdar, 2007) India is a huge market with its population of more than 1. 2 billion as at 2008. The growth rate of the country has been immense as it has seen growth of around 7. 2% while the inflation rate has been pretty high for the year. Having said all this, one thing which is the irony of India is its poverty. In India 26% of the people in the urban areas are living below the poverty line while 28% is living below the poverty line in the rural areas. These statistics together forms up into a huge number which may be a little important fact for a chain of retail outlet coming into India for operating business. Where at one side high population growth of India makes India an attractive economy for any foreign business, at the other hand this has also been termed as the major cause of people living below the poverty line. (Indian Freedom Fighters, n. d. ) India also has issues relating to terrorism within it as various serious incidents have taken place in India that have harmed the economy very badly. A good example could be either a riot in Gujarat or the Mumbai attacks in India. To analyze the environmental conditions of India in a better way, I would do a PEST analysis of India with context to the business operations of Tesco to give a very clear idea that whether India would be a good place or not. PEST analysis refers to the Political, Technological, Environmental and Social factors of the country. This is a way in which the environment could be analyzed in a better way as it incorporates the four major elements in an environment. Political Situation: Similar to many other countries, political factors in India also play a major role in the economy of India. India currently is supporting its local entrepreneurs in order to make sure that they don’t suffer due to huge multinationals. They are providing them with every sort of assistance to make sure that the small businessmen of India survive in front of the multinationals. (Luo, 2004) This can become a difficult situation for the international retailer as he would have to compete with huge powers like Ambani group who have recently opened up a huge superstore called Star Bazaar, the local markets that are supported by the government. Other than that major concern is India is the political instability that is in India due to the terrorism activities in India. A lot of local religion based riots takes place in India and at times even major terrorism activities like bomb blast occurs over there. These might affect Tesco very badly as at times huge superstores are set to fire by the mob as it has already been done in the past. Other than that poor political conditions in India would mean closure of the superstore due to the bad conditions which would affect the revenue badly. Even if the superstore is not closed, low foot fall may also reduce the revenue and increase the average cost which would affect the net profit. Economic Situation: Economic situation in India would be of very much importance to Tesco as it would directly influence its revenues. As even mentioned earlier, India is a very fast growing economy which has now became the second most popular place to invest after China. The GDP in 2009-2010 was around 7. 8%. The two factors that might serve as a drawback for Tesco are the inflation rates which were 16. 2 in January 2010 and the other is high poverty level in the Urban India. The increasing inflation rate might increase the number of people falling within the poverty level in the urban areas where Tesco might want to locate itself. This would then reduce the number of customers for Tesco. India though is the second largest when it comes to population but the huge number of people living below the poverty line makes it difficult for such retailers to take advantage of the high population rate in India. Social / Cultural Environment:Â  The biggest advantage of India is its youth population whose interest for leisure activities as shopping and others is increasing at a rate of 14% per annum. This would help Tesco a lot as there is a huge market in India that is open towards this trend of supermarkets. (Indian Retail Report, 2009) But a portion of the economy still consists of those individuals who prefer going to local bazaars due to low prices and their buying habits like negotiations etc. To get that market shifted towards the supermarket trend would be a difficult task. This would also require a shift in the overall culture of the economy where people have been buying things from local bazaars or the local grocery shops. (Hiscock, 2008) Demographic and Physical Environment: Fundamentals that best fits under this category of factor assessment include income and consumption level with the measured percentage of spending, population size, development, and distribution; atmospheric conditions would affect the viability and sales of business; shipping distances; time zones; and natural resources, etcetera. Technological Compatibility: India is becoming a hub for innovation. It is famous for its fast paced innovation in all categories. Thus, it would add up to Tesco as it would get new and innovative technologies for managing supply chain and other related important processes. Urban India is technological savvy and thus it is not difficult to integrate new technologies as people know how to operate it. Online shopping is not a new phenomenon for Indians as they have been doing it for past several years now. (Iyengar, 2007) New technologies can give them advantage in their logistics and they can even replicate the technologies that they have been using abroad as the people in India are very handy with new and different technology. The expectations of the Indian consumers are rising very fast thus the companies have to keep at pace with it and constantly get in new technologies in order to come up to the expectations of the consumer and in order to delight him the companies might even have to go a mile ahead for that. (The Financial Express, 2009)

Characterization through Imagery and Metaphor in The Scarlet Letter Ess

Characterization through Imagery and Metaphor in The Scarlet Letter      Ã‚  Ã‚     Ã‚  Throughout his novel, The Scarlet Letter, Hawthorne reveals character through the use of imagery and metaphor.    In the first Chapter of The Scarlet Letter, "The Prison-Door", the reader is immediately introduced to the people of Puritan Boston. Hawthorne begins to develop the character of the common people in order to build the mood of the story. The first sentence begins, "A throng of bearded men, in sad-colored garments and gray, steeple-crowned hats, intermixed with women, some wearing hoods, and others bareheaded, was assembled in front of a wooden edifice, the door of which was heavily timbered with oak, and studded with iron spikes" (Hawthorne 45). Hawthorne's use of vivid visual images and his Aaccumulation of emotionally weighted details" (Baym xii) creates sympathy for the not yet introduced character, Hester Prynne, and creates an immediate understanding of the harshness of the Puritanic code in the people. The images created give the freedom to imagine whatever entails sadness and morbidity of character for the reader; Hawthorne does not, however, allow the reader to imagine lenient or cheerful people.    The above excerpt was provided so that the student would know the focus of the essay. The complete essay begins below.    Nathaniel Hawthorne was born in Salem, Massachusetts in 1804. After his graduation from Bowdoin College in Maine, he quickly became a well-known author of literary tales concerning early American life. Between 1825 and 1850, he developed his talent by writing short fiction, and he gained international fame for his fictional novel The Scarlet Letter in 1850 (Clendenning 118). Rufus Wilmot Griswold... ...g and appreciation of qualities of characters, and hence, a deeper understanding of underlying motives and psyche. Intricate and methodical characterization is crucial to grasp the full meaning of a narrative.    Works Cited Baym, Nina. Introduction. The Scarlet Letter. By Nathaniel Hawthorne. New York City: Penguin Books USA, Inc. 1986. Clendenning, John. "Nathaniel Hawthorne." The World Book Encyclopedia. 1989 ed. Griswold, Rufus Wilmot. "The Scarlet Letter." The Library of Literary Criticism of English and American Authors. Ed. Charles Wells Moulton. Gloucester, Massachusetts: Peter Smith Publishing, 1959. 341-371. Hawthorne, Nathaniel. The Scarlet Letter. New York: Penguin Books USA Inc., 1986. Smiles, Samuel. "The Scarlet Letter." The Critical Temper. Ed. Martin Tucker. New York City: Frederick Ungar Publishing Company, 1962. 266.

Assignment †Drinks: Evidence-Based Claims

HBS108 Assignment – Drinks: Evidence-based Claims ———————————————————————————————————————————— 1. INTRODUCTION Drinks are an important and yet relatively under researched area of children's nutrition. The purpose of this report is to research on what the latest peer- reviewed evidence states about the health benefits of products such as Nutrient water, and to then to compare this literature to the health benefits of cow’s milk.By examining a range of recently published peer-reviewed journal articles on the topic of advantages and disadvantages of drinks which are evidence based claims, this report is an examination and comparison between nutrient water type drinks and cow’s milk. The report then concludes with a recommendation on how to make a good nutritional choice in which is best for children to consume. 2i. ADVANTAGES OF CHILDREN REGULARLY CONSUMING â€Å"NUTRIENT WATER†-TYPE DRINKSConsumers today want more from their beverages than merely good taste. In addition to nutrient water type drinks, energy drinks such as red bull, has continued to gain popularity among teenagers (Malinauskas et al. 2007, p. 2). Studies has shown that energy drinks provide the consumer with increased energy as shown in advertisements with the aid of caffeine by providing the desirable effects of increased alertness, improved memory, and enhanced mood (Oddy & O’Sullivan 2009, p. 4). Malinauskas et al. (2007, p. 6) states that through research, energy drink consumption is common among college students, particularly due to insufficient sleep, needing more energy in general, while studying for exams or working on major course projects and while dr iving an automobile for prolonged period. Guarana is an ingredient found in energy drinks, its functional claim is to increase energy, enhances physical performance, and promotes weight loss.There is scientific evidence to support this claim, major component of guarana is caffeine and caffeine consumption has been associated with increased energy, enhancement of physical performance, and suppressed appetite (Scholey & Kennedy 2004, p. 321). 2ii. DISADVANTAGES OF CHILDREN REGULARLY CONSUMING â€Å"NUTRIENT WATER†-TYPE DRINKS Caffeine has been found to have detrimental health consequences.At moderate intakes, caffeine can enhance endurance performance and concentration in adults, but when consumed in larger doses, caffeine can cause anxiety, agitation, sleeplessness, gastrointestinal problems, and arrhythmias (Oddy & O’Sullivan 2009, p. 64). Further, acute caffeine consumption reduces insulin sensitivity and increases mean arterial blood pressure. Central nervous system, cardiovascular, gastrointestinal, and renal dysfunction have been associated with chronic caffeine ingestion. According to Clauson et al. (2008, p. 6) research has also shown that the high glucose content of energy drinks and other flavored enhanced beverages plays a considerable role in weight gain, which can lead to serious health consequences such as diabetes. In addition, Clauson et al. explains that deaths, new-onset seizures, manic episodes have been linked to ingestion of large amounts of energy drinks. Based on findings, consumption of energy drinks nor nutrient enhanced drinks by children is not recommended. 3i. ADVANTAGES OF CHILDREN REGULARLY CONSUMING COW’S MILK According to Popkin et al. (2006, p. 33) many beneficial, and some detrimental, health effects have been attributed to the consumption of cow’s milk. Furthermore, Popkin et al. (2006, p. 533) states that for children and adolescents, milk is the current key source of vitamin D and calcium and is an excellent source of high-quality protein. Cow’s milk consumption has several benefits. Watt, Dykes and Sheiham (2000, p. 14) explains that an adequate intake of calcium is needed to ensure development and maintenance of skeletal strength. Bone disorders such as osteoporosis are an increasing health problem which can be prevented with daily intake of ample quantity of milk.A recent study demonstrated that intake of milk in childhood and adolescence is associated with increased bone mass and density in adulthood (Kristensen et al. 2005, p. 1803). Pfeuffer and Schrezenmeir (2006, p. 113) states that recent observational studies confirm that the consumption of milk products can actually lower cholesterol levels, have reduced risk of protein malnutrition, fewer dental cavities, increased mineral content in children bones and fewer bone fractures. 3ii. DISADVANTAGES OF CHILDREN REGULARLY CONSUMING COW’S MILK According to Bell, Grochoski & Clarke (2006, p. 4) up until recent ly, the only reputed downside to consuming bovine milk and other dairy products were intolerances to lactose and allergies to milk protein. Furthermore, Bell, Grochoski & Clarke explains that despite its health bene? ts, the consumption of cow’s milk has come under scrutiny for its reported links to the risk of chronic diseases. According to Haug, Hostmark and Harstad ( 2007, p. 6) several studies has suggested that there is an association between milk consumption and blood pressure; as hypertension is inversely related to milk consumption in some epidemiological- and intervention studies.It has been suggested that some milk peptides have antihypertensive effects, both by inhibiting angiotensin-converting enzyme, having opoid-like activities, antithrombotic properties and by binding minerals. Experiments demonstrate that high calcium content of milk can interfere with a child’s absorption of iron, another mineral that is crucial for development. To ensure a child is no t iron deficient, it’s a good idea to avoid serving milk products and iron-rich foods in the same meal (Dewar 2009, p. 28). 4. CONCLUSION Drinks are an important and yet relatively under researched area of children's nutrition.This report has identified the advantages and disadvantages of children who are of 9 to 12 years of age regularly consuming â€Å"nutrient water-type drinks and cow’s milk. The impact of regularly consuming cow’s milk as opposed to energy drinks in addition to â€Å"nutrient water-type drinks† is expected to have positive health benefits such as the prevention of osteoporosis, increased bone mass and density, lower cholesterol levels, reduced risk of protein malnutrition, fewer dental cavities, increased mineral content in children bones and fewer bone fractures. . RECOMMENDATION From the above mentioned peer-reviewed evidence-based discussion, we recommend that children and adolescents of 9 years of age and older group should cons ume 3 cups per day of fat-free or low-fat milk or equivalent milk products instead as compared with the nutrient enhanced water in addition to energy drinks. Based on findings, consumption of energy drinks nor nutrient enhanced drinks by children is not recommended as the ingredient found in those drinks might lead to adverse effects and possibly death in case of over consumption.Patients with clinically relevant underlying medical conditions, including heart disease, should consult their physician before drinking energy drinks. The prevalence of childhood obesity is increasing, and switching from whole milk to low-fat or fat-free milk has been suggested as one way to reduce children’s intake of excess fat and calories. Diets rich in milk products can reduce the risk of low bone mass throughout the life cycle. The consumption of milk products is especially essential for children and adolescents who are building their peak bone mass and developing lifelong habits.Although each of these food groups may have a different relationship with disease outcomes, the adequate consumption of all food groups contributes to overall health. 6. REFERENCE LIST Bell, S Grochoski, G Clarke, A 2006,’Health implications of milk containing beta-casein with the A2 genetic variant’, Critical Reviews In Food Science and Nutrition, vol. 46, no. 1, pp. 93-100, retrieved 4 September 2011, MEDLINE with Full Text, EBSCOhost.Bellisle, F Thornton, SN Hebel, P Denizeau, M Tahiri, M 2010, ‘A study of fluid intake from beverages in a sample of health French children, adolescents and adults’, European Journal of Clinical Nutrition, vol. 64, no. 4, pp, 350-335, retrieved 4 September 2011, < http://web. ebscohost. com. ezproxy-m. deakin. edu. au/ehost/pdfviewer/pdfviewer? sid=f8b1289f-91ba-4e4e-8772-649a62a3cb1e%40sessionmgr111&vid=2&hid=106>. Binns, C Graham, K Scott, J & Oddy, W 2007, ‘Infants who drink cow milk: A cohort study’, Journal of Paediatr ics & Child Health, vol. 3, no. 9, pp. 607-610, retrieved 21 August 2011, . Black, R Williams, S Jones, I & Goulding, A 2002,’Children who avoid drinking cow milk have low dietary calcium intakes and poor bone health’, The American Journal of Clinical Nutrition, vol. 76, no. 3, pp. 675-680, retrieved 4 September 2011, MEDLINE with Full Text, EBSCOhost. Cecil, J Palmer, C Wrieden, W Murrie, I Bolton-Smith, C Watt, P Wallis, D & Hetherington, M 2005, ‘Energy intakes of children after preloads: adjustment, not Compensation 1-3’, American Journal of Clinical Nutrition, vol. 2, no. 2, pp. 302-308, retrieved 19 August 2011, . Clauson, K Shields, K McQueen, C & Persad, N 2008,’Safety issues associated with commercially avalibale energy drinks’, Journal Of The American Pharmacists Association: Japha, vol. 48, no. 3, pp. 55, retrieved 5 September 2011, MEDLINE with Full Text, EBSCOhost. Crowley, E Williams, L Roberts, T Jones, P & Dunstan, R 2008, â⠂¬ËœEvidence for a role of cow’s milk consumption in chronic functional constipation in children: Systematic review of the literature from 1980 to 2006’, Nutrition & Dietetics, vol. 5, no. 1, pp. 29-35, retrieved 21 August 201l, . Haug, A Hostmark, A Harstad, O 2007,’Bovine milk in human nutrition-a review’, Lipids in Health And Disease, vol. 6, pp. 25, retrieved 4 September 2011, MEDLINE with Full Text, EBSCOhost. Henriksen, C Eggesbo, M Halvorsen, R &Botten, G 2000, ‘Nutrient intake among two-year-old children on cows’ milk-restricted diets’ , Acta Paediatrica (Oslo, Norway:1992), vol. 89, no. 3, pp. 272-278, retrieved 4 September 2011, MEDLINE with Full Text, EBSCOhost.Kristensen, M Jensen, M Kudsk, J Henriksen, M & Molgaard, C 2005,’Short-term effects on bone turnover of replacing milk with cola beverages: a 10-day interventional study in young men’, Osteoporosis International: A Journal Established As Result Of Coope ration Between The European Foundation For Osteoporosis And The National Osteoporosis Foundation Of The USA, vol. 16, no. 2. pp. 1803-1808, retrieved 4 September 2011, MEDLINE with Full Text, EBSCOhost. Malinauskas, B Aeby, V Overton, R Carpenter-Aeby, T & Barber-Heidal, K 2007,’ A survey of energy drink consumption patterns among college students’, Nutrition Journal, vol. , pp, 35, retrieved 5 September 2011, MEDLINE with Full Text, EBSCOhost. Oddy, W & O’Sullivan, T 2009,’ Energy drinks for children and adolescents’, BMJ (Clinical Research Ed), vol. 340, pp. 64, retrieved 5 September 2011, MEDLINE with Full Text, EBSCOhost. Patel, A Hampton, K 2011, ‘Encouraging consumption of water in school and child care settings: access, challenges, and strategies for improvement’, American Journal of Public Health, vol. 101, no. 8, pp. 1370-1379, retrieved 23 August 2011, < http://web. ebscohost. com. ezproxy-m. deakin. edu. u/ehost/pdfviewer/pd fviewer? sid=37554068-00c1-45ad-a81c-1faf54e13bcd%40sessionmgr110&vid=2&hid=106>. Pfeuffer, M Schrezenmeir, J 2007,’Milk and the metabolic syndrome’, Obesity Reviews: An Official Journal Of The International Association For The Study Of Obesity, vol. 8, no. 2, pp. 109-118, retrieved 4 September 2011, MEDLINE with Full Text, EBSCOhost. Popkin, B Armstrong, L Bray, G Caballero, B Frei, B & Willett, W 2006,’A new proposed guidance system for beverage consumption in the United States’, The American Journal Of Clinical Nutrition, vol. 3, no. 3, pp. 529-542, retrieved 4 September 2011, MEDLINE with Full Text, EBSCOhost. Scholey, A Kennedy, D 2004,’Cognitive and Physiological effects of an â€Å"energy drink†: an evaluation of the whole drink and of glucose, caffeine and herbal flavouring fractions’, Psychopharmacology, vol. 176, no. 3-4, pp. 320-330, retrieved 5 September 2011, MEDLINE with Full Text, EBSCOhost. Shirreffs, S 2009, ‘Hy dration in sport and exercise: water, sports drinks and other drinks’, Nutrition Bulletin, vol. 34, no. 4, pp. 374-379, retrieved 19 August 2011, .Vieira, M Morais, M Spolidoro, J Toporovski, M Cardoso, A Araujo, G Nudelman, V & Fonseca, M 2010, ‘A survey on clinical presentation and nutritional status of infants with suspected cow milk allergy’, BMC Pediatrics, vol. 10, pp. 25, retrieved 5 September 2011, MEDLINE with Full Text, EBSCOhost. Watt, R Dykes, J & Sheiham, A 2000, ‘Drink consumption in British preschool children: relation to vitamin C, iron and calcium intakes’, Journal of Human Nutrition & Dietetics, vol. 13, no. 1, pp. 13-19, retrieved 20 August 2011, .Weaver, C 2009, ’Should dairy be recommended as part of a healthy vegetarian diet? Point’, The American Journal Of Clinical Nutrition, vol. 89, no. 5, pp. 1634S-1637S, retrieved 5 September 2011, MEDLINE with Full Text, EBSCOhost. 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Nursing Socialization Essay - 1302 Words

Socialization into Nursing Kimberly Grazier Winston Salem State University Abstract In this paper you will learn about socialization of nursing and the important role that it plays in staff retention. The goal of business’s that employee nurses are to not only retain staff but to keep them happy and satisfied as well. I have included several examples of how to do this. I have also included examples of the attitudes and values of a well socialized nurse and how this affects not only the nurse herself but her coworkers as well. The importance of a well trained, encouraging preceptor and the role this person plays in staff retention is also discussed. Without the preceptor and her positive role it can be very difficult to retain†¦show more content†¦Success is most often achieved when nurses feel competent and are accepted as team members by their colleagues. It is of the utmost importance that the healthcare organization has an organized and effective orientation and preceptor program. It is not only important for the new graduate to be competent, but also to be included amongst the other members of the team. The preceptor should be available to the new nurse to answer questions, guide, and to help the new nurse to integrate herself with the current staff. It is important for the preceptor to be â€Å"nurturing† to the new nurse so they can begin to feel comfortable on the unit (Reising, 2009, p. 22). The preceptor is here to help the new nurse become accepted by others, provide confidence, teach and build confidence. As a clinical coordinator on a busy oncology unit, I have experienced the difficulty associated with a lack of socialization with new graduate nurses. At times the new nurse feels uncomfortable and excluded. With the new staffing grid (showing a higher patient to nurse ratio) senior staff often feel overwhelmed and â€Å"too busy† to preceptor properly. The preceptor needs to have the time to cultivate and socialize the new nurse into his/her career. 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